GILLIAN LO GRAPHIC DESIGN

This is a special project for I'm an alumna of DI many years ago. My client, Travis, General Director of DI, was my ETS group leader. I benefited greatly from the Equip to Serve training.

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During the website redesign project, I encountered a major challenge in managing the large amount of content that had been added to the website over time. I reorganized the existing content and created new headers and sub-headers to effectively communicate the organization's values to visitors interested in discipleship training.

 

The new website now presents content in a more logical flow, providing information about the benefits of joining the ETS training and the availability of courses in multiple languages, catering to the visitor's journey.

 

A more prominent <Donate> button encourages better engagement with the secondary audience of the website, which comprises donors.

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Other outcomes include:

• Refreshed and enforced brand awareness for team and clients.

• Organized information to cater to the clients, with the customer’s journey in mind.

• Highlighted brand values.

• Created meaningful connections for clients and donors to participate and partner with the organization.