GILLIAN LO GRAPHIC DESIGN

BRIEF

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Novella Wealth is a financial company founded in 2013 by three young professionals, who have new ideas they want to experiment, and they are yearning for more flexibility that would allow them to respond to the changing market more agilely. Novella Wealth provides personal and corporate financial services with the client’s best interest in mind. They value and build relationships—with every client and company they deal with. To them, the clients are their friends. The same belief is held towards their colleagues and subordinates. They're looking to build others up through their business. 

 

Novella Wealth needs a corporate identity, which includes a logo and stationery such as business card and signage. 

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SOLUTION

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Novella Wealth is in a very competitive market, as it competes with banks, other insurance institutes etc. in providing financial planning services. What sets them apart from their competitors will be the team’s ability to connect and maintain long-lasting personal relationships with their clients. The corporate logo will reflect the people-oriented approach the team strongly believes in. Moreover, the logo should be simple yet not overly formal since Novella Corp is young, energetic and adaptable. Lastly, the logo should have sufficient longevity to support the company for at least 3 to 5 years. 

 

Together with the client, we decided on the name "Novella", which carries the double meaning of "new" and "short stories". It is suitable for my client for they are leaving their previous company, and starting anew. Carrying out the metaphor of something new, the egg, used in place of the 'o' in Novella, symbolizes new life and new beginnings. The egg can also be interpreted as a person embracing or celebrating with their arms raised. It represents the people-centered philosophy of the company. 

 

Lastly, warm colours such as warm gray, yellow and orange represent youth, liveliness and energy. Meta is used in the wordmark, for it is a san serif typeface that does not look too technical yet approachable, suitable for my client.